The United for Healthier Kids (U4HK) is a pioneering and comprehensive programme, initiated by Nestle Philippines, which helps establish healthier eating, drinking, and lifestyle habits for children.
In the Philippines, U4HK developed a platform and formed a coalition composed of different partners to raise awareness on malnutrition and its related areas of collaboration and opportunities for action. This focuses on creating a social movement and encouraging various stakeholders to make use of a platform that would provide long-term action against hunger and malnutrition.
The platform will go live via web through www.u4hk.com.
Partners, advocates and supporters as well as institutional and individual donors may collaborate and work together through sharing of resources and directly participating in the various activities that are initiated by partners regularly posted in the website.
In January 24 of this year, U4HK was launched in Manila and was participated by the pioneering partners and founders lead by Nestle along with visitors and guests coming from the media, academe and non-government organizations.
The pioneering founding partners of this advocacy are: (a) Nestle Philippines, Inc., the leading producer of food and beverages and (b) ABS-CBN, the country’s leading media and entertainment company.
U4HK recognizes its role in ensuring that every child has the opportunity to grow and achieve their full potential for their family and as a member of the society.
Food and Nutrition Research Institute (FNRI) of the Department of Science and Technology (DOST) has always been at the forefront of advancing the health and nutrition of mothers and children in the country. It acts as the data source and research arm allowing U4HK to develop sound recommendations and tips for consumers.
The pioneering contributing partners include eight (8) social welfare agencies as follows:
1) Children’s Joy Foundation, Inc., a social welfare development agency focusing on child protection and development through two core programs: the Residential-Based Support Program (RBSP) and the Community-Based Support Program (CBSP).
2) Children’s Hour, a non-stock non-profit organization which aims to provide disadvantaged Filipino children better access to quality education, health & nutrition, and child welfare & development.
3) Philippine Red Cross, a premier humanitarian organization in the Philippines, committed to provide quality life-saving services that protect life and dignity of Filipinos in vulnerable situations.
4) Waves for Water Philippines, an organization that was created with one goal in mind: to provide clean drinking water to those in need. It has provided 7 million people worldwide access to clean water.
5) Verlanie Foundation, Inc., a private non-profit organization reaching out to street children in the Philippines. It provides healthcare assistance, constant access to safe water and nutritious food, and promotes the responsibility to maintain a clean and safe environment.
6) Project Peals, a non-stock, non-profit, and a non-partisan organization that focuses on helping the poorest of the poor children in the Philippines to have a better life by giving them peace, education, aspiration, respect, love, and smiles.
7) Reach Out and Feed Philippines, Inc. is a start-up non-profit organization with a mission to feed, nourish, and empower the Filipino children.
8) Children’s Mission Philippines Hills of Grace Foundation, Inc. (CMP), a non-government, non-profit organization focused on children’s welfare. It aims to support and empower the poorest children and their families living in the outskirts of Manila with education and healthcare.Written by: Neala Robbi Chiong Tagupa